Japan market could be turning our way

Japan, with a population of 127 million people and the second largest economy in the world, generates 17.8 million outbound travellers each year. The Canadian Tourism Commission (CTC) makes its second largest international marketing investment in Japan,  making every effort to increase Canada's market share. TOURISM online has chosen to profile Japan for the first in our series on the CTC's markets, reviewing program priorities, partnership opportunities, and the business case for investment in this lucrative market.

Japan market overview
Program priorities and partnership opportunities for 2004
A business case for investing in the Japan market
CTC in-market contacts
A commentary from within the Japan market ...Full Story

An interview with Jean B. Chrétien

Jean B. Chrétien has joined the Canadian Tourism Commission as senior vice-president of marketing and sales. Chrétien is familiar with the work of the CTC; from August 1997 to December ...Full Story

Disease - the unwelcome visitor

Disease outbreaks, having captured so much media attention since a year ago when SARS first hit Toronto, may be causing some re-thinking about glowing visions of a global - and increasingly mobile - ...Full Story

TOURISM online: insight,
information and opinion

Birthing a new e-zine is always a challenge, and we are excited with the new opportunities for our readers afforded by TOURISM online. Communications at the Canadian Tourism Commission (CTC) have ...Full Story