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For many years New Brunswick has been known as a "drive through" destination; a nice place to visit en-route to other destinations in Atlantic Canada. This was despite boasting beautiful scenery, a plethora of "natural wonders" like the Bay of Fundy and the Hopewell Rocks, and cultural attractions steeped in Acadian history and culture. No one will argue the merits of these aspects yet New Brunswick was still struggling to become more than a "stop along the way" and to shine as a true destination. The Intercept program changed all that, and did so in dramatic fashion.
"This program was developed to intercept visitors travelling to, and through, the province," explains Christina Winsor, director of communications, with Tourism and Parks New Brunswick. "It seeks to convince visitors to stay longer; to travel to all regions of the province and experience all New Brunswick has to offer."
The Intercept program has changed through the years ...Full Story
The Cowboy Heritage Partnership, based out of southern Alberta, is the most recent Tourism Innovation Partnership (TIP) to be accepted into an agreement with the Canadian Tourism Commission (CTC). It ...Full Story
Chris Cahill has accepted to chair the advisory committee for the 2004 branding exercise being undertaken by the Canadian Tourism Commission (CTC). Cahill, president and COO of Fairmont Hotel and ...Full Story
An organization representing the learning travel industry is evolving. The Learning Enrichment Travel Alliance (LETA - formed in 2002) has become a non-profit corporation and been renamed the ...Full Story
