This month's issue

Cover

Help wanted! Living with summer staff

With the expectation of a busy summer comes the task of staffing your establishment for the coming flood of visitors. Thankfully, like in the simpler times of years gone by, students are relieved from their studies just as the harvest hits. Scores of eager and empty-pocketed youth are knocking on your door, but how do you choose? And, once the decision has been made, how can you ensure these same students understand how guest service relates to their pay cheques? TOURISM spoke to tourism industry operations across Canada looking for insight and advice on dealing with seasonal staff.

Considering the prevalence of small- and medium-sized enterprises in Canada's tourism industry, coupled with - in many cases - their distance from metropolitan centres from which to attract employees, it should come as no surprise that operators need to adjust their work environment to keep staff happy, trained and most importantly, keep them coming back!

The Olivier Soapery ...Full Story

Branding a destination
An interview with Pat Lyall

Destination Halifax is one of a number of destination marketing organizations which have undergone a re-branding exercise over the last couple of years. So has the province of Nova Scotia's tourism ...Full Story

Cruise industry does yield tourism benefits

As cruise vacations continue to rise in popularity, so too grows the size of the ships themselves. These ocean-going behemoths offer everything a passenger could ever want – food, ...Full Story

Boston market profile

As discussed in previous issues of TOURISM, the US Leisure team at the Canadian Tourism Commission (CTC) has broken the geographical boundaries, having taken a "three-city" approach to the 2005 ...Full Story

In the next issue...
  • Reaching the Gay and Lesbian niche market
  • Branding Toronto
  • Risk management
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