This month's issue

Cover

Survey says hoteliers are optimistic

The first-ever Business Conditions Survey on the Travel Accommodation Industry bears good news - Canada's hotel operators are relatively optimistic in their expectations for business this spring. Developed by Statistics Canada in partnership with the Canadian Tourism Commission and the Ontario Ministry of Tourism and Recreation, the survey of 1,400 businesses (mostly hotels) was conducted in April, 2005 to assess the accommodation industry's outlook on key indicators compared to the same period last year. Some of these key indicators include bookings, occupancy rates, room rates and hours worked by employees.

While there were no groundbreaking revelations, the results are comforting. In general, hotel operators expect room rates to rise after having experienced some erosion in rates during the last few years. The survey found 39% of hoteliers expect an increase in room rates between April and June, more than twice the proportion of those who expect a decline (15%). In ...Full Story

Who is reaching the gay-traveller?

Canada is well known as a gay-friendly destination. It has been for years, and with the continued efforts of destination marketing organizations across the country, it will be for years to come. ...Full Story

Wrapping up RVC

The Saskatoon 2005 edition of Rendez-vous Canada (known simply as RVC in industry circles) wrapped up May 11 with 182 DMOs, 290 buyers, 790 sellers and 10 international travel-trade media doing ...Full Story

Google likes it fresh!

Search engines love fresh content. In fact, if you are known to consistently add new content to your website, search engines will frequent your site more often (a story for another article). ...Full Story

In the next issue...
  • Restructuring at the CTC
  • Branding a Destination - Toronto
  • The "art" of Canadian tourism
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