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Understanding how research findings are generated can be as important as the findings themselves because the methodology behind any project has a significant impact on the final results. Knowing just what the study proponents expected to learn, and how the information was gathered, adds value to the final numbers.
From the outset, the Canadian Tourism Commission’s US Leisure Taskforce had several expectations for the study, one of which was to gain a greater understanding of the awareness and image of Canada and its competitors in the US leisure market. Other goals included an examination of Canada’s performance in delivering value and satisfaction to current visitors pursuing various activities, and identifying the perceived barriers to travel and the role these barriers play in the travel decision-making process.
To meet these expectations, DK Shifflet & Associates (DKSA) developed a research program (both ...Full Story
In the Dark Ages, alchemists were able to make a decent living. Those ruling at the time were a greedy bunch and would employ alchemists to find a way to transform a common ...Full Story
The Canadian Tourism Commission’s (CTC) Australian office has been out and about of late with Canada Corroboree, a major road show for the Australian travel industry. Organised by the ...Full Story
The following report was prepared by François-G. Chevrier of the Tourism Intelligence Network of the ESG-UQAM Chair in Tourism (University of Quebec at Montréal). ...Full Story
