Online Revealed: Campaign management

As discussed in my last column, the automation of campaign management (CM) is a revolution in both the development and implementation of marketing activities. Whether in tourism or in other industries, CM saves time and money while adding to the efficiency and effectiveness of one’s advertising; the benefits can be applied to any business.

That said, the tourism industry is primarily composed of small businesses - most with internet access, some with websites and a few hardy souls with neither – and both the cost and technology necessary to automate your marketing and customer management can simply be too much to bear for a small operation. Thankfully, there are options available and the Canadian Tourism Commission (CTC) will be working to make the benefits of CM accessible to businesses across the sector.

Building a customer database from scratch can be a difficult thing to accomplish, especially at the outset, but ...Full Story

Fourth quarter results encouraging

In the fourth quarter of 2005 (Q4), tourism spending advanced 1.0% as both domestic and international travellers increased their spending in Canada. After three consecutive quarterly declines, ...Full Story

Applying the basics to brand and market

Since joining the Canadian Tourism Commission (CTC), Michele McKenzie, president and CEO has kept an open dialogue with the readers of TOURISM through a number of interviews. In March 2006, we spoke ...Full Story

On a southern wind:
Low-cost carrier crosses the border

Calgary International Airport, or YYC in ‘airport-eze’, is quickly growing in stature as an international hub. A recent move by the US low-cost carrier Frontier ...Full Story