The Short-Term Markets Outlook provides performance scenarios for Canada’s major travel markets. A quarterly outlook of advance bookings and market intelligence is derived from the Destination Supplier/Receptive Agent Business Outlook Survey (BOS). This survey was developed by the Canadian Tourism Research Institute, a division of The Conference Board of Canada, on behalf of the Canadian Tourism Commission (CTC). To bolster the quality of this report, surveys of key tour operators and quarterly staff reports from the CTC’s foreign offices are also incorporated.
Since the outlook’s scope is restricted to the fourth quarter of 2007, all growth comparisons are reported on a year‑;over‑;year basis compared with the fourth quarter of 2006.North American Markets
Canada
Despite the spike in Canadian gasoline prices this summer, overall domestic travel demand is still rising. Healthy ...Full Story
Younger Japanese consumers are embracing the freedom and experiences that come with independent travel, according to a new Canadian Tourism Commission (CTC) study looking at how to restore Canada's ...Full Story
At the 2007 ITB Berlin Trade Fair, Simon Lehmann, CEO of Interhome, spoke on the topic of Customer Relationship Management (CRM), an approach adopted by Europe’s ...Full Story
A tool developed by a Calgary firm takes tourism industry websites to a new level of on-line customer interaction. The Live Chat System created by Strategic Direct Marketing Group (SDMG) allows ...Full Story