Chapter 1: Retailing Strategy

What you will Learn

• How to dominate your marketplace.
• How to set meaningful goals for your business.
• How to define your target customer.
• How to assess your competitive strength.
• How to develop an internet strategy.
• How to minimize your business risk.

A successful retail store is nothing more than a series of well connected and thought out plans, ideas and processes. For the winning merchant, the concepts covered in this chapter represent the foundation of a long lasting, sustainable retail business.

As retail moves forward, good planning and analysis is more important than ever. Increased competition, changing consumer expectations and shifting economies make the status quo an inevitable kiss of death. If you fail to plan ... then plan to fail. For those who are just standing still, the world is passing you by ... not slowly, but faster than ever before.

This chapter will force you to look at your business objectively. Be painfully honest in your examination. Successful retailers truly understand and plan for every part of their business. For them, nothing happens without a well-conceived plan. Knowing where you're heading, and why, will unlock your future potential.

"The last thing the market needs is another retailer who's just like all the others."

Chapter 1

Chapter 1 - Tips