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Steps to Growth Capital Self-Study GuideStep 1

Self-Study Guide

Step 1:
Identify Your Financial Needs

Introduction
Develop Your Business Plan
Analyse Your Current Financial Situation
Forecast Your Financial Needs
Determine Working Capital Requirements
Determine Fixed Assets and Other Costs
Test Your Projections
Action Items

New Tech Case Story

Investor Readiness Test

Fast Track to Growth Capital
Steps to Growth Capital: The Canadian entrepreneurs' guide to securing risk capital
Resources   Glossary   Index/Search   Comments   Steps Home
Step 1

1.3 Analyse Your Current Financial Situation

Once you've developed a business plan describing your company's objectives, then you're ready to start analysing your financial situation. You'll have to figure out how much money you'll need and what it will be used for.

Make sure your financial statements are in order. A list of these statements appears below.

Income Statements
These show a breakdown of your total sales and total expenses.
 
Statement of Retained Earnings
These show retained earnings accumulated since your company began operations. Retained earnings are important for businesses since this money (internal sources of funds) is used to fund growth (working capital) and buy fixed assets (equipment, machinery, etc.).
 
Balance Sheets
These show what a company owns (assets) and what it owes its lenders (liabilities) and shareholders (owners' equity).

You begin by examining your financial statements to identify the amount of money you currently require in key areas. Then, based on your business objectives and plans, you forecast the amounts you'll need. There are four key areas to consider when you examine your current situation and forecast your needs:

 

Key Items Icon Four Key Areas to Consider When Calculating Financial Needs:

Working Capital
to pay for day-to-day operating costs;
 
Fixed Assets
for land, buildings, equipment, etc., you need for growth;
 
Marketing Costs
for advertising, promotional programs, etc.; and
 
Financial Cushion
a precaution for possible changes in business circumstances.

 

For example, New Tech, a company producing computer hardware, found that it needed $1,575,000 to finance its projected growth, including the introduction of a new product line. New Tech's needs break down as shown in the following table.

 

New Tech  

Working Capital

$200,000

Fixed Assets

$1,100,000

Marketing Costs

$225,000

Financial Cushion

$50,000

Total

$1,575,000

 

The calculations used to produce these figures are based on careful analysis of financial statements and projections. The next page takes a closer look at how this forecasting is done.

 


Question Icon How much will it cost to hire someone to prepare financial projections?

It depends. The more work you do in advance, the less it will cost. Consider other alternatives. For example, you may want to hire a business student to prepare the preliminary financial projections, then hire a professional financial advisor to review them. This would help to reduce the cost of preparing the investment proposal.

Do some preliminary forecasting. Satisfy yourself that the preliminary financial projections indicate a good potential for raising capital. If you do this, you will be more inclined to invest money to prepare a professional investment proposal.

Financial statements that incorporate projections may cost between $2,000 and $25,000.

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Updated:  2005/07/12
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