The Royal Canadian Mounted Police launched its second national recruiting advertising campaign this week. Forget ordinary, this campaign features a whole new look, with actual police officers performing day-to-day activities. These new ads show that the RCMP offers “a career nowhere near ordinary”, filled with meaningful work and vast opportunities.

“Our second advertising campaign will include over 34 million ad impressions on the Internet, including search engines, entertainment sites, job search sites and portals,” says Supt. Glen Siegersma, Officer in Charge of the National Recruiting Program. “Ads will also be in 26 publications, including those targeting Aboriginal and ethnic readers as well as career-focused publications aimed at post-secondary students. For the first time, our ads will appear on transit in 36 cities across the country as well as in fitness centres in 22 cities. Another first will be radio ads in the Atlantic region and in Nunavut. These methods of advertising will help deliver the important message: the RCMP offers “a career nowhere near ordinary.”

The campaign, which runs until March 2008, is just one of several recruiting initiatives. Recruiting units – and all RCMP employees across the country through Operation Recruit – are working hard to increase awareness and to attract additional numbers of qualified people to consider policing in the RCMP.

“We have more people in the field recruiting, we have more people processing applications, we are offering more career presentations across the country and we are reaching out to more communities than we ever have in the past,” adds Supt. Siegersma. “You’ll see us at career fairs, on college and university campuses and at various events across the country.”

These efforts are paying off. Following the first advertising campaign in January 2007, hits to the national recruiting website were up nearly 150% over the previous year. In addition, between January and March 2007, 340 individuals applied to the RCMP over 148 during the same period the previous year; and 334 applicants wrote the entrance exam from January to March 2007, compared to 160 during the same period in 2006.

A career with the RCMP offers the chance to have a daily positive impact on the community while enjoying vast opportunities for growth and development. The RCMP also offers over 150 different types of operational and administrative opportunities, including major crime investigations, emergency response, forensic identification, international peacekeeping, bike or marine patrol, explosives disposal and police dog services.

The RCMP requires nearly 2,000 new cadets this year and in each of the next few years to meet anticipated demands for services. As Canada’s national police service, it is critical to continue building this workforce.

For more information on joining the RCMP, just click here. For a career nowhere near ordinary, join the RCMP!