Studies and Issue Papers

E-commerce Innovations and Marketing Management
Two new P's, Partners and People, are added to the traditional four P's of marketing - Product, Promotion, Price and Place. All six are examined in terms of the impact of electronic commerce.

Redefining Competitive Edge to Attract New Business
Maintaining a competitive edge is key to success in business. However, e-commerce is transforming the nature of that edge. Get some ideas (and checklists) on how to capitalize on the Internet environment to compete more effectively.

Technology for Business' Sake (PDF format)
Paula Jubinville, President of Aqueous Limited, illustrates how technology should influence your competitive strategy . New technologies ought to be included in the development of your competitive strategy in the same way you include marketing and finance.

E-Commerce Business Models
With the advent of e-commerce, the ways of doing business (management, orders, inventory, control, etc.) are drastically changing in several industries and sectors. E-commerce consists in using electronic means to exchange information, conduct successful business and carry out transactions (OCDE, 1999). To orient business owners in the new world of e-commerce, it is necessary to understand the environment, the players involved and how it functions, as well as know about the different existing business models.

Transforming Your Workforce Into A Cyberforce
Concentrates on the impacts of adopting electronic commerce technologies on a firm's employees. Recommends a course of action to prepare the firm and its employees for a smooth transition and integration.

Electronic Commerce in the Retail Travel Services Industry in Canada
The study focuses on the impact of e-commerce upon three main types of travel businesses: small enterprises (SE), large to multi-branch businesses and virtual travel offices in Canada. Six businesses representative of the sectors are profiled in terms of their experiences, approaches and competitive strategies as they make the transition to the e-commerce marketplace.