In today's complex and competitive global economy, the practice of marketing, in every business category or sector, is playing an increasingly more important role. Marketing is critical to the long term success of Canadian companies, and to Canada's overall prosperity and competitiveness.

Industry Canada, together with private and public sector partners has been helping to prepare and promote Canada's export readiness and capabilities across a wide number of sectors, in both the traditional as well as the new knowledge-based economies. This work has led to the recognition of the relationship between Canada's long term competitiveness, and the marketing prowess of our Canadian industries, and the related marketing services available to those industries.