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Your business plan is the most important document you will prepare: it says who you are, describes your business, and shows how you will be profitable.
BDC's article "Pull together an effective business plan" provides a brief outline of the key elements of a plan. A properly formulated plan can help you gain confidence with lenders, investors and shareholders. Other useful links:
Marketing Marketing is an important section of your business plan, and will require some research on your part. For a general introduction to marketing concepts, try CBSC's Session 2; you can also check out their guide to market research or consult BDC's article Tried-and-true market research techniques.
Next step: Starting up
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