Canadians, Privacy, and Emerging IssueSubmitted to: EKOS Research Associates Outline of ReportThis report has seven sections:
Research MethodologyThe findings in this report are based on a 11 minute telephone survey with a national random sample of 1,010 Canadians, aged 16 and over:
Overview of Key Findings
Overview of Key Findings (b)
Overview of Key Findings (c)
Overview of Key Findings (d)
Overview of Key Findings (e)
Overview of Key Findings (f)
Overview of Key Findings (g)
Overview of Key Findings (g)
Broad AttitudesErosion of personal privacyI feel I have less personal privacy in my daily life than I did ten years ago. (BASE: All Canadians; Mar. 05, n=517) Erosion of personal privacy (b)I feel I have less personal privacy in my daily life than I did ten years ago.* I feel I have less protection of my personal information in my daily life than I did ten years ago.* (BASE: All Canadians; Mar. 05, n=1010, * ½ sample) Importance of privacy looking forwardProtecting the personal privacy of Canadians will be one of the most important issues facing our country in the next ten years.* Protecting the personal information of Canadians will be one of the most important issues facing our country in the next ten years.* (BASE: All Canadians; Mar. 05, n=1010, * ½ sample) Privacy LawsImportance of privacy lawsHow important is it to you personally to have strong laws to protect Canadians' personal privacy?* How important is it to you personally to have strong laws to protect Canadians' personal information?* (BASE: All Canadians; Mar. 05, n=1010, * ½ sample) Awareness of privacy laws
Q: Are you aware of any laws that help Canadians deal with privacy and the protection of personal information? (BASE: All Canadians; Mar. 05, n=1010) Laws Canadians are aware ofQ: Which laws are you aware of? (BASE: Those report "vague" to "clear" awareness of privacy laws; Mar. 05, n=490) Awareness of federal privacy institutions
Q: Are you aware of any federal institutions that help Canadians deal with privacy and the protection of personal information? (BASE: All Canadians; Mar. 05, n=1010) Federal Institutions Canadians are aware ofQ: Which federal institutions are you aware of? (BASE: Those report "vague" to "clear" awareness of federal institutions; Mar. 05, n=217) Understanding of privacy rightsQ: How would you rate your knowledge of your privacy rights under the various federal and provincial laws protecting your personal information? (BASE: All Canadians; Mar. 05, n=1010) Perceptions of privacy lawsCompared to ten years ago, it is more important that Canadian privacy laws are updated regularly to ensure they are keeping up with new technologies that may impact personal information. When it comes to privacy laws, I think that governments have a good understanding of how companies use personal information on Canadians today. (BASE: All Canadians; Mar. 05, n=1010) Transfer of personal informationExtent of transfer of personal informationCanadian companies transfer personal information on customers to companies in the United States?* Canadian companies transfer personal information on customers to companies in other countries?* Q: To what extent do ... (BASE: All Canadians; Mar. 05, n=1010, * ½ sample) Extent of transfer of personal information (b)Canadian government agencies transfer citizen personal information to foreign governments in order to deliver programs and services like public pensions?* Canadian government agencies transfer citizen personal information to foreign governments in order to protect national security?* Q: To what extent do ... (BASE: All Canadians; Mar. 05, n=1010, * ½ sample) Extent of transfer of personal information (c)Canadian government agencies transfer personal information on citizens by outsourcing work to companies in Canada who conduct business on the government's behalf?* Canadian government agencies transfer personal information on citizens by outsourcing work to companies in the United States who conduct business on the government's behalf?* Q: To what extent do ... (BASE: All Canadians; Mar. 05, n=1010, * ½ sample) Concern re. transfer of personal informationCanadian companies transfer personal information on customers to companies in the United States?* Canadian companies transfer personal information on customers to companies in other countries?* Q: How concerned would you be if ... (BASE: All Canadians; Mar. 05, n=1010, * ½ sample) Concern re. transfer of personal information (b)Canadian government agencies transfer citizen personal information to foreign governments in order to deliver programs and services like public pensions?* Canadian government agencies transfer citizen personal information to foreign governments in order to protect national security?* Q: How concerned would you be if ... (BASE: All Canadians; Mar. 05, n=1010, * ½ sample) Concern re. transfer of personal information (c)Canadian government agencies transfer personal information on citizens by outsourcing work to companies in Canada who conduct business on the government's behalf?* Canadian government agencies transfer personal information on citizens by outsourcing work to companies in the United States who conduct business on the government's behalf?* Q: How concerned would you be if ... (BASE: All Canadians; Mar. 05, n=1010, * ½ sample) Importance of notification of transferIf a Canadian company transfers your personal information to a company in the United States?* If a Canadian company transfers your personal information to companies in other countries?* Q: How important would it be to you personally to know ... (BASE: All Canadians; Mar. 05, n=1010, * ½ sample) Importance of notification of transfer (b)If a Canadian government agency transfers your personal information to a company in Canada who is conducting business on their behalf?* If a Canadian government agency transfers your personal information to a company in the United States who is conducting business on their behalf?* Q: How important would it be to you personally to know ... (BASE: All Canadians; Mar. 05, n=1010, * ½ sample) Importance of notification of transfer (c)If a Canadian government agency transfers your personal information to a foreign government in order to deliver programs and services like public pensions?* If a Canadian government agency transfers your personal information to a foreign government in order to protect national security?* Q: How important would it be to you personally to know ... (BASE: All Canadians; Mar. 05, n=1010, * ½ sample) Importance of notification of transfer (d)If a Canadian airline transfers your personal information to a foreign government when you fly to that country?* Q: How important would it be to you personally to know ... (BASE: All Canadians; Mar. 05, n=1010, * ½ sample) Importance of consent and ability to view/correctAn individual's consent be required before a company can transfer personal information on customers to a company in another country?* Individuals are able to view and correct their personal information transferred by the Government of Canada to other countries?* Q: On the same scale, how important is it that ... (BASE: All Canadians; Mar. 05, n=1010, * ½ sample) Technology and Personal InformationKnow enough to protect information onlineI feel confident that I have enough information to know how new technologies might affect my personal privacy. (BASE: All Canadians; Mar. 05, n=1010) Technology and perceptions of government "tracking"There is no real privacy because technology has made it too easy for governments to keep track of people.* There is no real protection of personal information because technology has made it too easy for companies to keep track of people.* (BASE: All Canadians; Mar. 05, n=1010, * ½ sample) Perceptions of negative consequenceI think the claims about the negative consequences of technology on personal privacy are overblown.* I think the claims about the negative consequences of technology on the protection of personal information are overblown.* (BASE: All Canadians; Mar. 05, n=1010, * ½ sample) Technology and privacyI would be willing to allow a company to track how I shop in order to receive a discount on products or services I buy. I should be informed by companies about the potential privacy risks associated with the products or services I buy. (BASE: All Canadians; Mar. 05, n=1010) Awareness of tracking technologyQ: Have you heard of any of the following technologies? (BASE: All Canadians; Mar. 05, n=1010) |
Date published: 2005-06-10 |
Important Notices |