2007 Banking Colloquium
Workshop No. 5 Migrating to Chip MasterCard’s Perspective
MasterCard Canada - Approach
We’ve reached a tipping point…
Through merchant-side pragmatism and cost reduction…
Market Considerations
MasterCard Canada does not have any mandates or changes in merchant liability
associated with the Implementation of chip in the Canadian market
MasterCard Customers are Chip Enabling
- Case by case and based on their individual goals, MasterCard is working
on a proprietary bases with each issuing and acquiring customer
- Issuers see the value in chip and are committed to migrating - Press Release
- MasterCard is committed to supporting our customers desire to participate
in the K-W trial
- MasterCard will lead in issuer, acquirer and merchant value creation associated
with leveraging the chip investment
Press Release Dec 21st 2005
Acquirers Status – Publicly Committed to trial
Issuer Status – Publicly Committed to the Trial
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