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Amicus Record
Linguistic Duality in Commercial Advertising and Sponsorships
This study examines the language of commercial advertisements and sponsorship messages in the publications of organizations subject to the Official Languages Act. The purpose of the study was to help these organizations identify ways to, if necessary, encourage their private sector advertisers and sponsors to provide advertisements and messages that reflect Canada’s linguistic duality. Includes guidelines for promoting linguistic duality in commercial advertising and sponsorships.
Language:  English
Available in:  French
Price: Free
Format:  Electronic Electronic
SF31-68-2003E.pdf
Adobe Acrobat (147 KB)
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Paper 
Availability:   Publication listed for reference purposes only 
Other sources to check for publication:  Library, Bookstore
Issued by:  Office of the Commissioner of Official Languages 
Date:  2003 
Binding:  Softcover 
Number of Pages:   20 
Catalogue #:   SF31-68/2003E-PDF
Weekly Checklist:  03-40

 

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