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Age
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 The Canadian population is continuing an aging trend that has been going
on since earlier this century. This aging is the result of two main factors:
a decrease in fertility and an increase in life expectancy. This change
in the age structure of the population has effects on everything from
the diaper industry to educational services, the job market and shopping
patterns. Most importantly, the expected increases in the number of elderly
will affect the need for health services and will put a great deal of
pressure on government pension funds. The trends that exist today help
us to better understand the challenges of the future.
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