Marketing

Information concerning to role of marketing in the commercialization process is listed below:

Overview
Market Research
Trade Shows

Overview

Marketing links product development to commercial success. Marketing is used to get the attention of potential customers, venture capitalists, private companies, the life sciences research community, and the general public. In the early stages of product commercialization, marketing involves research, attendance at events, promotion, and public relations.

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Market Research

Market research is the collection and analysis of information that may be used to guide some of the most important strategic decisions of a business. Market research may help to identify opportunities for one’s product, the market risks and threats that exist, and the regulatory environment. The following tools were developed to assist the market research process:

Industry Canada – Create Your Own Customized Market Reports
Canadian Business Service Centres – Market Research
Canadian Market Research Sources – GDSourcing

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Trade Shows

Trade show attendees are given the opportunity to network and share information with representatives from a variety of organizations. Exhibitors are able to promote their product to a targeted audience.

BIO - International Biotechnology Convention & Exhibition

The Biotechnology Industry Organization (BIO) organizes this annual event – the premier biotechnology tradeshow in the world.

E-Health

Organized by the Canadian Institute for Health Information (CIHI) and the Canadian Organization for the Advancement of Computers in Health (COACH), E-Health is the primary trade show for the e-health and telehealth industry in Canada.

MedTrade

Organized by MedTrade and VNU Expositions, this is the largest trade show in the world for organizations with an interest in the medical devices industry.

Tech Med

Organized by the Canadian Medical and Biological Engineering Society (CMBES), Tech Med is an exhibition promoting partnerships among medical device researchers.

Other Event and Tradeshow Listings

Trade Events for the Biotechnology Sector
Trade Events for the Health Industries

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