Question 1: What symbols should I use? | Question 2: How should I use these symbols?

Question 2: How should I use these symbols?

How to use the symbols listed in the tables under Question 1 varies according to the publishing medium or format of your product. Select the medium or format from the choices in the left column in the table below, then follow the instructions under “Specifications.”

If the medium or format you are using is not listed here, contact Communications and Marketing Branch for advice.

Medium or format	Specifications
Print materials (e.g., report and booklet covers, pamphlets, kit folders and posters)	Use Industry Canada’s Corporate Look as appropriate. See the print material specifications for additional information on size and positioning of symbols.
Electronic publications (e.g., PDFs and word-processing files)	Use Industry Canada’s Corporate Look as appropriate. See the electronic publication specifications.
Electronic presentations (i.e., slide decks in PowerPoint)	Use Industry Canada’s Corporate Look as appropriate. See the electronic presentation specifications for additional information on size and positioning of symbols.
Portable electronic media (e.g., CDs, DVDs and ID-ROMs)	Use Industry Canada’s Corporate Look as appropriate. See the portable electronic media specifications for additional information on size and positioning of symbols.
Television, video and multimedia productions	Use Industry Canada’s Corporate Look as appropriate. See the television, video and multimedia specifications.
Media relations products (e.g., news releases, backgrounders and media advisories)	See the media relations product specifications.
Event materials (e.g., exhibits, displays, temporary signage and podiums)	Use Industry Canada’s Corporate Look as appropriate. See the event materials specifications for additional information on size and positioning of symbols.
Promotional items (e.g., pens, pins, T-shirts and mugs)	See the promotional item specifications.
Personnel identification (e.g., name tags, badges, uniforms and insignia)	See the personnel identification specifications.
Advertising and public notices	See the advertising section of the Federal Identity Program Manual. Contact the Research and Advertising Team, Communications and Marketing Branch, at 613-948-1549.
Websites and web applications (Internet and intranet)	See the Common Look and Feel Standards.
Stationery and forms (e.g., letterheads, business cards and envelopes)	See the design standards in the Federal Identity Program Manual.
Permanent signage for facilities	See the design standards in the Federal Identity Program Manual. Use the national standing offer in place with Public Works and Government Services Canada to choose a firm to do this work for you.
Motor vehicles	See the design standards in the Federal Identity Program Manual.