VIA Rail Canada
 


Other documents
For immediate distribution - Thursday, May 10, 2007

VIA Rail Sees Customer Focus as Strategic Business Advantage - Scores 98% Satisfaction Rating -

Montreal - VIA Rail Canada's President and Chief Executive Officer, Paul Côté, today emphasized that the company has chosen to focus on the total customer experience as its core business strategy, citing this as a strategic business advantage.

Addressing a group of business people at a Board of Trade meeting in Montreal earlier today, Mr. Côté indicated that customers gave VIA a 98% satisfaction rating in the most recent surveys.

"Not only have we achieved exceptionally high levels of customer satisfaction, 40 per cent of customers say that VIA not only met but exceeded their expectations," said Mr. Côté. "People choose the train because it offers something different - a more comfortable, safer and less stressful way to travel, and it offers the opportunity to use tools such as WiFi and cell phones, making travel time more productive. We call it the more 'human' way to travel."

This strategy has produced tangible results. In the 2006 Commerce-Léger Marketing Survey, respondents ranked VIA as the most admired transportation company and one of the top 30 most admired companies overall. Last year, VIA's revenues increased, for the third straight year, to close to $300 million. More than four million passengers boarded VIA trains last year; the Quebec City-Windsor corridor alone carried a record 3.5 million passengers.

About VIA

Montreal is home to VIA's headquarters, the second busiest station in Canada, and the company's largest maintenance center. 1,300 VIA employees live and work in the Greater Montreal area, over 40 per cent of the total workforce.

As Canada's national passenger rail service, VIA Rail Canada's mandate is to provide efficient, environmentally responsible and cost effective passenger transportation services, both in Canada's business corridor and in remote and rural regions of the country. Serving more than 450 communities with a network of inter-city, transcontinental and regional trains, demand for rail services continues to grow as more Canadians turn to train travel as a safe and convenient travel choice.

-30-



Travel discounts and special offers | Free train travel | Travel passes | Travel Canada for leisure
Canada train tours  and  other  Canadian  vacations  -  Trainpackages.ca
Luxury Canadian Rockies vacations | Canada train trip | Tourism information
Canada vacations | Calendar of events | Contests | Contact | Site map
In French: VIA Rail Canada / Voyages en train, forfaits vacances et renseignements touristiques
Home page: VIA Rail Canada / Travel, vacations and train tours


© 1995 - 2007 VIA Rail Canada Inc.
Our privacy policy
Design and operation: V(DL)2 Inc.