Mission

What is Sport Canada?

Sport Canada is a branch of the International and Intergovernmental Affairs and Sport Sector within the federal Department of Canadian Heritage. The Department is dedicated to valuing and strengthening the Canadian experience. Sport Canada has three divisions: Sport Programs, Sport Policy, and Major Games and Hosting.

Sport Canada Mission:

The Department of Canadian Heritage supports actions towards building a more cohesive and creative Canada. Sport is a widespread cultural phenomenon that unites Canadians through grass-roots initiatives and the achievement of excellence. Within this context, the mission of Sport Canada is:

To enhance opportunities for Canadians to participate and excel in sport.

In realizing this mission, Sport Canada's focus will be on providing leadership, expertise and targeted support, as an inclusive, responsive and valued partner within the sport community.

Sport Canada Strategic Directions:

• Strengthen Sport Leadership
  
  
• Provide Strategic Support for High Performance Programming
  
  
• Promote Technically Sound Sport Development
  
  
• Enhance Opportunities for Sport Participation
  
  
• Maximize the Benefits of Hosting
  
  
• Promote Linguistic Duality in the Canadian Sport System
  
  
• Strengthen the Ethical Foundation of Sport
  
  
• Expand the Body of Knowledge about Sport
  
  
• Strengthen Sport Canada Program and Policy Evaluation
  
  
• Harmonize the Canadian Sport System
  
  

Department of Canadian Heritage
Sport Canada Branch

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More information is available regarding the organization of sport in Canada.

DID YOU KNOW THAT ... ? In 1996, 87% of Canadian athletes reported that national pride is important in their decision to pursue their sport at a high level and that they view their role in society as representatives of Canada (94%), as a source of pride for Canadians (92%) and as role models for youth (98%) (Sport Canada, Status of the High Performance Athlete Survey, 1996).