Sales and Marketing

Online Marketing
Successful online marketing applies the strengths of the Internet to proven traditional marketing practices. Delve into branding, sticky marketing, promotions and other online marketing activities.

e-Business Trade Roadmap
Online and open to the world, you are a potential exporter of products and services. Learn about Internet based international trade, from generating trade leads to implementing global customer support systems.

Being Global, Looking Local — The Art of Localization via e-Business
The Internet's global reach requires today's business to adapt products, services, Web sites, marketing and support efforts to reflect local culture, language, markets and business practices.

Customer Relationship Management
The principle behind CRM is simple: anticipate customers' needs and exceed their expectations and the result will be increased sales over a longer period. Discover how Web-based technologies can help identify, attract and increase retention of profitable customers by effectively managing their relationships.