<html>
<head>
<meta name="Generator" content="Corel WordPerfect 8">
<title>MARCHI PLEASED WITH INAUGURAL MEETING OF EDUCATION MARKETING ADVISORY BOARD</title>
</head>
<body text="#000000" link="#0000ff" vlink="#551a8b" alink="#ff0000" bgcolor="#c0c0c0">
<p><font face="Arial"></font><font face="Arial" size="+1"></font><font face="Arial" size="+1">November 27, 1998 <em>(2:15 p.m. EST)</em> No. 272</font></p>
<p align="CENTER"><font face="Arial" size="+1">MARCHI PLEASED WITH INAUGURAL MEETING OF </font></p>
<p align="CENTER"><font face="Arial" size="+1">EDUCATION MARKETING ADVISORY BOARD</font></p>
<p align="CENTER"><font face="Arial" size="+1"> </font><font face="Arial">International Trade Minister Sergio Marchi today expressed his appreciation following the inaugural meeting of
the Education Marketing Advisory Board held in Ottawa yesterday. The Board was announced last month to
advise the Minister on matters relating to the export of Canadian education products and services. Sheldon
Levy, President of Sheridan College in Oakville, Ontario, was appointed as the Board's first Chair.</font></p>
<p><font face="Arial">"I believe there is great potential to increase Canada's share of the international market for educational
services," said Minister Marchi. "I was delighted to see Mr. Levy and the other members of the Board go right to
work to identify priorities for our international education marketing activities, and I thank them for their
participation."</font></p>
<p><font face="Arial">At yesterday's meeting, the Board established working groups to address the following topics:</font></p>
<ul>
<li><font face="Arial">
<p>recruitment of international students;</font></p>
<li><font face="Arial">
<p>market information;</font></p>
<li><font face="Arial">
<p>access to funding from International Financial Institutions (IFIs); and</font></p>
<li><font face="Arial">
<p>technology-mediated learning.</font></p>
<p><font face="Arial">"I have taken note of these priorities," said Mr. Marchi. "My officials and I look forward to further guidance from
the Board as we continue to work with our colleagues in the provinces, the education community and our posts
abroad to bring a Team Canada approach to the international marketing of Canada's education and training
services."</font></p>
<p><font face="Arial">The full Advisory Board will meet again in six months. Its 21 members are broadly representative of the public
and private education sectors across the country. </font></p>
<p><font face="Arial">- 30 -</font></p>
<p><font face="Arial">A list of the members of the Education Marketing Advisory Board is attached.</font></p>
<p><font face="Arial">For further information, media representatives may contact:</font></p>
<p><font face="Arial">Leslie Swartman</font></p>
<p><font face="Arial">Office of the Minister for International Trade</font></p>
<p><font face="Arial">(613) 992-7332</font></p>
<p><font face="Arial">Media Relations Office</font></p>
<p><font face="Arial">Department of Foreign Affairs and International Trade</font></p>
<p><font face="Arial">(613) 995-1874</font></p>
<p><font face="Arial">For further information, visit the Department's Educational Marketing Web site at: http://www.dfait-maeci.gc.ca/culture/educationmarketing/menu-e.htm</font></p>
<p><font face="Arial">This document is also available on the Department's Internet site: http://www.dfait-maeci.gc.ca</font></p>
<p><font face="">MEMBERS OF THE EDUCATION MARKETING ADVISORY BOARD </font></p>
<p><font face="Arial"></font><font face="Arial"><strong>Chair, Mr. Sheldon Levy</strong>, is President of Sheridan College, Oakville, Ontario.</font></p>
<p><font face="Arial"><strong>Mr. Robert Giroux</strong> is President and CEO of the Association of Universities and Colleges of Canada (AUCC),
Ottawa, Ontario. </font></p>
<p><font face="Arial"><strong></strong></font><font face="Arial"><strong>Mr. Gerald Brown </strong>is President of the Association of Canadian Community Colleges (ACCC), Ottawa, Ontario.</font></p>
<p><font face="Arial"><strong>Mr. Jim Fox </strong>is President of the Canadian Bureau for International Education (CBIE), Ottawa, Ontario. </font></p>
<p><font face="Arial"><strong>Mr. Marc Dolgin</strong> is Executive Director of the World University Service of Canada (WUSC), Ottawa, Ontario.</font></p>
<p><font face="Arial"><strong>Dr. William Saywell </strong>is President of the Asia Pacific Foundation of Canada (APFC), Vancouver, British
Columbia.</font></p>
<p><font face="Arial"><strong></strong></font><font face="Arial"><strong>Mr. Graham Baldwin</strong> is President of the Canadian Association of Independent Schools (CAIS), West
Vancouver, B.C.</font></p>
<p><font face="Arial"><strong>Mr. Paul Kitchin </strong>is Executive Director of the National Association of Career Colleges (NACC), Brantford,
Ontario.</font></p>
<p><font face="Arial"><strong>Mr. Jay Jamieson </strong>is President of the Council of Second Language Programs in Canada (CSLP), North York,
Ontario.</font></p>
<p><font face="Arial"><strong>Ms. Sharon Curl </strong>is President of the Canadian Association of Private Language Schools (CAPLS), Vancouver,
British Columbia.</font></p>
<p><font face="Arial"><strong>Ms. Penny Milton</strong> is Executive Director of the Canadian Education Association (CEA), Toronto, Ontario.</font></p>
<p><font face="Arial"><strong>Mr. Hugh Stephens </strong>is Assistant Deputy Minister of Communications and Policy Planning, Department of
Foreign Affairs and International Trade (DFAIT), Ottawa, Ontario.</font></p>
<p><font face="Arial"><strong>Ms. Martha Nixon </strong>is Assistant Deputy Minister of Operations, Citizenship and Immigration Canada (CIC),
Ottawa, Ontario. </font></p>
<p><font face="Arial"><strong>Dr. Mary Jo Lynch </strong>is Senior Commerce Officer, Industry Canada, Ottawa, Ontario.</font></p>
<p><font face="Arial"><strong></strong></font><font face="Arial"><strong>Mr. Thomas Townsend </strong>is Director General of the Learning and Literacy Directorate, Communications Branch,
Human Resources and Development Canada (HRDC), Hull, Québec. <strong> </strong></font></p>
<p><font face="Arial"><strong>Mr. Nick Norcott </strong>is Director, Education Institutional Program, Canadian International Development Agency
(CIDA), Hull, Québec.</font></p>
<p><font face="Arial"><strong>M<sup>me</sup> Anne Marrec </strong></font><font face="Arial">is Director General of Télé-Université, Québec, Québec.</font></p>
<p><font face="Arial"><strong>Dr. Ken Ozmon </strong>is President of St. Mary's University, Halifax, Nova Scotia.</font></p>
<p><font face="Arial"><strong>Mr. Tom Wood </strong>is President of Mount Royal College, Calgary, Alberta.</font></p>
<p><font face="Arial"><strong>Dr. Lorna Marsden</strong> is President of York University, North York, Ontario.</font></p>
<p><font face="Arial"></font><font face="Arial"><strong>Ms. Hope Kideckel </strong>is Co-ordinator of Career Development Programs at Sisler High School, Winnipeg,
Manitoba.</font></p>
</li>
</ul>
</body>
</html>
