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<title>GOVERNMENT OF CANADA AND GREATER TORONTO MARKETING ALLIANCE JOIN FORCES TO ATTRACT FOREIGN INVESTMENT</title>
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<p><font face="Arial"></font><font face="Arial"></font><font face="Arial" size="+1"><strong>November 29, 2001 </strong></font></p>
<p align="CENTER"><font face="Arial" size="+1"><strong></strong></font><font face="Arial" size="+1"><strong>GOVERNMENT OF CANADA AND GREATER TORONTO MARKETING ALLIANCE JOIN
FORCES TO ATTRACT FOREIGN INVESTMENT</strong></font><font face="Arial"><strong></strong></font></p>
<p><font face="Arial">International Trade Minister Pierre Pettigrew and Industry Minister Brian Tobin today announced a $191 000
Government of Canada contribution to the Greater Toronto Marketing Alliance (GTMA). </font></p>
<p><font face="Arial">The contribution will specifically serve to implement an international marketing plan for the Greater Toronto
Area in information technology and telecommunications, biotechnology and biomedicine, and the automotive
and auto-parts sectors, as well as for various services such as call centres.</font></p>
<p><font face="Arial">"Foreign investment makes it possible to introduce new technologies and innovative ideas and creates jobs for
Canadian communities," said Minister Pettigrew. "That will help the Greater Toronto Area showcase its
strengths and unique regional character."</font></p>
<p><font face="Arial">"A highly skilled labour force, a business-friendly, innovative climate and the presence of high-technology
clusters make this region an attractive place in which to invest," said Minister Tobin. "The Government of
Canada is proud to be involved in partnerships that impact favourably on Canadian communities." </font></p>
<p><font face="Arial">"Thanks to the support of the Government of Canada, the GTMA is positioned to be the primary marketing
voice for promoting the Greater Toronto Area internationally and servicing prospective global investors," said
Karen Campbell, President and CEO of the Greater Toronto Marketing Alliance.</font></p>
<p><font face="Arial">The GTMA'S goal is to attract foreign investment and new jobs. The GTMA is a public-private partnership
between 29 municipalities and regions in the Greater Toronto Area, and also includes a broad cross-section of
private-sector corporations from the real estate, financial, accounting, legal service and utilities sectors. </font></p>
<p><font face="Arial">Financing for the project comes from the Program for Export Market Development - Investment (PEMD-I),
established to help communities get ready to welcome investment and attract foreign investors. The program is
administered by the Department of Foreign Affairs and International Trade and Industry Canada. </font></p>
<p align="CENTER"><font face="Arial">- 30 -</font></p>
<p><font face="Arial">Backgrounders are attached.</font></p>
<p><font face="Arial">For more information, media representatives may contact:</font></p>
<p><font face="Arial">Sébastien Théberge</font></p>
<p><font face="Arial">Office of the Minister for International Trade</font></p>
<p><font face="Arial">(613) 992-7332</font></p>
<p><font face="Arial">Heidi Bonnell</font></p>
<p><font face="Arial">Director of Communications </font></p>
<p><font face="Arial">Office of the Minister of Industry</font></p>
<p><font face="Arial">(613) 995-9001</font></p>
<p><font face="Arial">Media Relations Division </font></p>
<p><font face="Arial">Department of Foreign Affairs and International Trade </font></p>
<p><font face="Arial">(613) 995-1874</font></p>
<p><font face="Arial">Daniel Marchand</font></p>
<p><font face="Arial">Investment Partnerships Canada </font></p>
<p><font face="Arial">(613) 941-9272</font></p>
<p><font face="Arial">Karen Campbell</font></p>
<p><font face="Arial">Greater Toronto Marketing Alliance</font></p>
<p><font face="Arial">(416) 360-7320</font></p>
<p><font face="Arial">This document can also be found on the Department of Foreign Affairs and International Trade Web site at:
<a href="https://bac-lac.wayback.archive-it.org/web/20071123073817/http://investincanada.ic.gc.ca/pemd-i/">http://www.dfait-maeci.gc.ca</a></font></p>
<p align="CENTER"><font face="Arial"><strong></strong></font><font face="Arial" size="+1"><strong>Backgrounder</strong></font></p>
<p align="CENTER"><font face="Arial" size="+1"><strong>GREATER TORONTO AREA INTERNATIONAL MARKETING PLAN</strong></font><font face="Arial"></font></p>
<p><font face="Arial"><u>Resource person: John Jung, VP, International Marketing, (416) 360-7320, ext. 3228</u></font></p>
<p><font face="Arial">The International Marketing Plan of the Greater Toronto Marketing Alliance aims to promote to international
markets the Greater Toronto Area's (GTA) competitive advantages in information technology and
telecommunications, biotechnology and biomedicine, the automotive and auto-parts sectors as well as in
various services such as call centres. </font></p>
<p><font face="Arial"><strong>Program objectives</strong></font></p>
<p><font face="Arial">• To identify which sectors to promote and to which areas around the world the GTA can offer competitive
advantages. </font></p>
<p><font face="Arial">• To propose initiatives to attract foreign investors and encourage them to consider investing in the GTA. </font></p>
<p><font face="Arial">• To evaluate on an ongoing basis the performance of the Greater Toronto Marketing Alliance and the quality
of services offered to sponsors and prospective international investors.</font></p>
<p><font face="Arial"><strong>The various financial partners</strong></font></p>
<p><font face="Arial">The following partners have contributed to this $1 059 000 initiative:</font></p>
<p><font face="Arial">Government of Canada $191 000</font></p>
<p><font face="Arial">GTA partners (both private and public sector) $868 000</font></p>
<p align="CENTER"><font face="Arial"></font><font face="Arial" size="+1"><strong>Backgrounder</strong></font></p>
<p align="CENTER"><font face="Arial" size="+1"><strong>PROGRAM FOR EXPORT MARKET DEVELOPMENT - INVESTMENT (PEMD-I)</strong></font></p>
<p><font face="Arial"></font><font face="Arial"><u>Resource Person: Daniel Marchand, Investment Partnership Canada, (613) 941-9272</u></font></p>
<p><font face="Arial">PEMD-I is the Government of Canada's Team Canada approach to help Canadian communities attract foreign
investment. The objective of the program is to enhance the ability of Canadian communities to attract, retain
and expand foreign direct investment and to increase total Canadian employment.</font></p>
<p><font face="Arial">PEMD-I represents an expansion of the current PEMD to extend support to communities working in partnership
with the private sector at the local level to attract new foreign direct investment.</font></p>
<p><font face="Arial">PEMD-I is made up of two parts:</font></p>
<p><font face="Arial"><strong>PEMD-I projects between $50 000 and $300 000</strong></font></p>
<p><font face="Arial"> Aim directly at attracting investment to Canada;</font></p>
<p><font face="Arial"> Complement ongoing community economic development programs;</font></p>
<p><font face="Arial"> Work on a cost-shared basis -- applicants are eligible for Government of Canada support of up to 50 percent
of the cost of their activities;</font></p>
<p><font face="Arial"> Are developed by larger communities and regional coalitions;</font></p>
<p><font face="Arial"> Involve a national approval committee chaired by John Gero, Assistant Deputy Minister for International
Business and Chief Trade Commissioner for DFAIT;</font></p>
<p><font face="Arial"> Work with a total budget of $1.5 million per year;</font></p>
<p><font face="Arial"> Operate five to six projects a year.</font></p>
<p><font face="Arial"><strong>PEMD-I projects up to $50 000</strong></font></p>
<p><font face="Arial"> Help communities become investment-ready;</font></p>
<p><font face="Arial"> Assist in the implementation of modest program delivery -- cover training, database development, studies,
development plans, and implementation of investment attraction initiatives;</font></p>
<p><font face="Arial"> Work on a cost-shared basis -- applicants are eligible for Government of Canada support of up to 50 percent
of the cost of their activities;</font></p>
<p><font face="Arial"> Involve 10 approval committees in International Trade Centres across the country;</font></p>
<p><font face="Arial"> Work with a total budget of $3.4 million per year;</font></p>
<p><font face="Arial"> Operate up to 75 projects a year.</font></p>
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