Government of Canada

Client Segments - Image Descriptions

Service Canada Client Segments
Working age adults: 71%
Seniors: 30%
Youths: 16%
Persons w/disability: 10%
Visible minority persons: 7%
Aboriginal person: 3%
New Canadians: 3%

 

Overall satisfaction by client segment
(5-points scale; 5 very satisfied, 1= very dissatisfied)

Seniors:
5: 62%
4: 23%
3: 7%
2: 3%
1: 4%

New Canadians:
5: 51%
4: 38%
3: 7%
2: 2%
1: 2%

Working-age adults:
5: 53%
4: 31%
3: 9%
2: 3%
1: 3%

Visible minority persons:
5: 49%
4: 35%
3: 9%
2: 3%
1: 4%

Youths:
5: 49%
4: 35%
3: 9%
2: 3%
1: 3%

Disables persons:
5: 54%
4: 25%
3: 9%
2: 3%
1: 6%

Aboriginal persons:
5: 49%
4: 25%
3: 13%
2: 5%
1: 7%

 

Awareness of Service Canada
PROMPTED:
Aboriginal: 20%
Disabled: 29%
VisMin: 25%
New Cdn.: 25%
Senior: 23%
Youth: 30%
Working: 27%

UNPROMPTED:
Aboriginal: 4%
Disabled: 3%
VisMin: 4%
New Cdn.: 2%
Senior: 3%
Youth: 3%
Working: 4%

 

Service Channels Used (client segment)
PHONE:
Overall: 63
Aborig.: 60
Disabled: 73
VisMins: 64
New Cdns.: 54
Seniors: 69
Youth: 61
Work-age adult: 64

MAIL/FAX:
Overall: 21
Aborig.: 35
Disabled: 24
VisMins: 17
New Cdns.: 12
Seniors: 28
Youth: 15
Work-age adult: 17

EMAIL:
Overall: 9
Aborig.: 10
Disabled: 8
VisMins: 8
New Cdns.: 9
Seniors: 6
Youth: 9
Work-age adult: 11

IN-PERSON:
Overall: 39
Aborig.: 30
Disabled: 32
VisMins: 43
New Cdns.: 65
Seniors: 24
Youth: 47
Work-age adult: 45

WEBSITE:
Overall: 38
Aborig.: 34
Disabled: 24
VisMins: 41
New Cdns.: 42
Seniors: 16
Youth: 51
Work-age adult: 46

 

Number of services channels (past 6months) client segment
All clients:
One channel: 51%
Multiple channels: 49%

Working-age adults:
One channel: 46%
Multiple channels: 53%

Youth:
One channel: 47%
Multiple channels: 54%

Seniors:
One channel: 65%
Multiple channels: 34%
Disabled:
One channel: 58%
Multiple channels: 42%

Visible Minority:
One channel: 53%
Multiple channels: 47%

Aboriginal Canadians:
One channel: 52%
Multiple channels: 48%

New Canadians:
One channel: 47%
Multiple channels: 53%

 

Average number of contacts with Service Canada (past 6 months)
Including web:
Aborig.: 8%
Disabled: 7%
VisMins: 8%
New Cdns.: 8%
Seniors: 4%
Youth: 8%
Work-age adult: 9%

Excluding web:
Aborig.: 4%
Disabled: 5%
VisMins: 4%
New Cdns: 4%
Seniors: 3%
Youth: 4%
Work.-age adults: 4%

 

Get what they needed?
Aborig.:
Yes, in part: 10%
Yes: 77%

Disabled:
Yes, in part: 12%
Yes: 72%

VisMins:
Yes, in part: 11%
Yes: 81%

New Cdns.:
Yes, in part: 12%
Yes: 81%

Seniors:
Yes, in part: 12%
Yes: 78%

Youth:
Yes, in part: 7%
Yes: 86%

Work-age adult:
Yes in part: 8%
Yes: 84%

 

Problems with services past 6 months
Aborig.: 16%
Disabled: 13%
VisMins: 16%
New Cdns. 14%
Seniors: 10%
Youth: 16%
Work-age adult: 14%

 

Informed by staff about other programs/services
Aborig.: 20%
Disabled: 30%
VisMins: 33%
New Cdns.: 29%
Seniors: 24%
Youth: 26%
Work-age adult: 27%