A promotion with Labatt Breweries isn't going down well with people who run minor hockey in Newfoundland and Labrador.
Labatt is donating $1 to some local associations every time the company sells a dozen beer in November and December — something Marilyn Dawe, president of the minor hockey division of Hockey Newfoundland Labrador, doesn't sanction.
Dawe said Thursday the governing body never gets into minor hockey fundraisers related to alcohol.
"Normally, something of this nature should've been addressed with the governing body of Hockey Newfoundland and Labrador, which obviously it wasn't," she said.
Danny Breen, an executive member of the Avalon Minor Hockey Association, said he draws the line at sponsorships from companies that sell alcohol or tobacco, even though hockey is expensive, with fees sometimes in the range of $1,000 a year per player.
"We have an obligation to our kids to provide safe and comfortable environments for them to enjoy the sport. And we just think perceptively that it just doesn't have a place with our association," he said.
An official with Labatt Breweries said Friday that the company is looking into the concerns.
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