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Items found: 16 (1-10)
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Gay men's health: are you negative about positives?
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Raises awareness of HIV-related stigma and discrimination through an on-line campaign aimed at re-evaluating beliefs, increasing understanding of the disease, and adopting positive attitudes towards people living with HIV/AIDS.
- Source: AIDS Coalition of Nova Scotia (ACNS)
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Links
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Provides annotated links to resources on injury prevention and control. Includes links to: general information on injury prevention and control; research; community practice and evaluation; educational opportunities; and injury data and surveillance.
- Source: Alberta Centre for Injury Control and Research (ACICR)
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It's time to change the way we think about HIV and AIDS
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Calls for an end to the unjust stigma and discrimination associated with HIV/AIDS, listing ways to help destigmatize the disease. Explains how ignorance and inaccurate information promote prejudice and mistreatment of people affected by HIV/AIDS.
- Source: British Columbia Persons With AIDS Society (BCPWA)
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Centers for Disease Control and Prevention, National Center for Health Marketing
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Works to increase the impact of health marketing, health communication and partnership activities in the United States. Offers resources and tools for health professionals including applied case studies, research and evaluation, professional development, and a director's blog.
- Source: Centers for Disease Control and Prevention (CDC)
- From: International resource
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Community action resources for Inuit, Métis and First Nations: making it happen
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Presents a systematic approach for implementing projects, applying the principles of teamwork, budgeting, accounting, and project promotion. Link requires PDF reader.
- Source: Health Canada
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7 steps to a marketing plan
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Serves as a tutorial on the initial strategic decisions about social marketing activities. Offers a step-by-step, question and answer guide through the process of developing a social marketing plan. Appendix includes best practices and prospects for social marketing in public health.
- Source: Health Canada
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What is social marketing?
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Provides an introduction to social marketing as a planned process to influence change. Describes how the combination of marketing techniques and advances in communication technology offer a fundamental way to generate discussion and promote information, attitudes, values and behaviours.
- Source: Health Canada
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Social marketing in health promotion: the Canadian experience
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Summarizes the history and development of social marketing and health promotion since the 1970s and 1980s. Covers the early introduction of marketing techniques, the expansion of social marketing in the nineties, and more recent innovative tactics and strategies illustrated with specific examples.
- Source: Health Canada
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E-learning tool
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Provides an on-line tutorial designed to assist in the creation of a complete social marketing plan. Covers situational analysis, target marketing, setting objectives, marketing strategy development, and evaluation, finance and implementation. Uses Health Canada examples, and includes a marketing plan template.
- Source: Health Canada
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Reaching out: a guide to communicating with Aboriginal seniors
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Proposes ways for governments and organizations to package and deliver information so that it will reach and be understood by Aboriginal seniors. Includes a glossary of preferred terms, a bibliography of resources, and a directory of national Aboriginal organizations.
- Source: Public Health Agency of Canada (PHAC)
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