The Canadian Global Road Safety Committee shares the objectives established by The United Nations for Global Road Safety Week 2007:

• Raise awareness about the societal impact of road traffic injuries, highlighting the risks for young road users.
• Promote action around key factors which have a major impact on preventing road traffic injuries: helmets, seat belts, drink driving, speeding and infrastructure.

The slogan for the First United Nations Global Road Safety Week 2007 -- "Road Safety is No Accident“ -- highlights the fact that road safety happens not by accident, but through the deliberate efforts on the part of many individuals and many sectors of society - governmental and nongovernmental alike.

In Canada, we are also using another slogan -- “Get Hooked on Road Safety” -- to communicate our objective: that it is critical to have young people take responsibility to stop preventable deaths and injuries on the road.