ALLERGY ALERT

UNDECLARED MILK IN KELLOGG’S HOLIDAY FROOT LOOPS

OTTAWA, December 6, 2007 - The Canadian Food Inspection Agency (CFIA) and Kellogg Canada Inc. are warning people with allergies to milk proteins not to consume Kellogg’s Holiday Froot Loops. The affected product may contain milk protein that is not declared on the label.

The affected product, Kellogg’s Holiday Froot Loops, is sold in 425 g package bearing UPC 0 64100 15208 3 and Best Before code 2008 SE 24 KCB002.

This product has been distributed nationally.

There have been no reported illnesses associated with the consumption of this product.

Consumption of this product may cause a severe reaction to those individuals with allergies to milk proteins.

The manufacturer, Kellogg Canada Inc., Mississauga, Ontario, is voluntarily recalling the affected product from the marketplace. The CFIA is monitoring the effectiveness of the recall.

For more information, consumers and industry can call one of the following numbers:

Kellogg Canada Inc. at 1-877-675-8777 (8:30 a.m. to 4:30 p.m. Eastern time, Monday to Friday) or via e-mail at cpc.canada@kellogg.com.

CFIA at 1-800-442-2342 / TTY 1-800-465-7735 (8:00 a.m. to 8:00 p.m. Eastern time, Monday to Friday).

For information on Milk, one of the nine most common food allergens, visit the Food Allergens web page at www.inspection.gc.ca/english/fssa/labeti/allerg/allerge.shtml.

For information on receiving recalls by e-mail, or for other food safety facts, visit our web site at www.inspection.gc.ca.

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Media enquiries:

• Fact Sheet: Milk - One of the nine most common food allergens
• Audio Clips for Food Recalls and Allergy Alerts