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Cattle producers try direct marketing

Last Updated: Monday, December 17, 2007 | 2:52 PM ET

The P.E.I. Cattlemen's Association is putting together a list of Island producers who want to sell their beef directly to consumers.

Darlene Sanford says consumers don't know where to buy local beef.Darlene Sanford says consumers don't know where to buy local beef.
(CBC)

Many Islanders want to buy local beef but simply don't know how, association president Darlene Sanford told CBC News Monday.

"We've had direct phone calls, meeting people on the street, out Christmas shopping the other night, and had people tell me, 'We want to support local producers, but we're not sure where to go,' " Sanford said.

"So we've decided to take advantage of this, to put the list together, and any producers interested in selling directly to consumers can get their names on the list."

Sanford said the list will also be added to a few agriculture related websites. She said it's not a cure-all for the problems facing the industry, but at this point, every little bit helps.

In November, a provincial legislative committee was told the beef industry on the Island is in crisis, with many farmers on the verge of going out of business.

The P.E.I. Cattlemen's Association called earlier this month for immediate help from the federal and provincial governments for Island farmers.

Some, such as Progressive Conservative MLA Jim Bagnall, have pointed at Island grocery stores, saying they don't offer enough support for local farmers by stocking their products.

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