Diet books and the food products they endorse are popular items on supermarket shelfs.

What's the recipe for the successful modern diet? Take a piece of expensive real estate for the title (South Beach, Sonoma, Beverly Hills), add a pinch of celebrity endorsement, stir in a media-friendly diet guru and the diet is set to be a hit, spawning book and food company spin-offs.

DIET CONFIDENTIAL explores today's world of serial dieting. One might think diets are about science, but they're mostly about marketing. After Dr. Atkins' Diet Revolution reached extraordinary heights of popularity around the world, it raised the stakes for every would-be diet guru.

Now, a new breed of successors are trying to achieve diet and financial glory with more books, more eating plans and more promises. DIET CONFIDENTIAL is a compelling and entertaining look behind the scenes at the battle for our bodies and our wallets.