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Table of Contents
Introduction A Crossroad in the History of the Recording Industry
All Resources Conclusion While many consumers still buy their music on CDs, the marketplace for digital music is growing rapidly: the industry estimates that by 2010 online sales will constitute 25% of the marketplace for recorded music (IFPI). In adapting to this new reality, the industry will have to become leaner, learn to promote a larger number of artists at lower costs, and take advantage of new sources of revenue. In the process, it may also have to take a less hard line on copyright issues. Independents have perhaps the most to gain from new technologies, but the digital marketplace is a crowded one, and Canadian artists will need increasing levels of support, especially in the areas of promotion and web development, if they are to make a successful transition to the new world of online musical culture. All Resources |
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