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Guides & Case Studies 2 of 2
"This book was written for managers of all types of cultural enterprises, whether large or small, non-profit or commercial, local or international, part of the cultural industry or creative ventures.
In addition to presenting basic marketing concepts, it discusses how these concepts have traditionally been applied and, most importantly, how they apply to the specific context of culture and the arts.
This second edition of Marketing Culture and the Arts is more "international" in scope, offering new examples from a variety of countries, as well as a new section focusing on sponsorship and an extensive bibliography. Cultural managers with an interest in marketing will find in this book a framework for analysis and a series of reflections that will help them assess their current practices while providing a frame of reference for future plans."
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Creator(s)
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François Colbert
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Source Location
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Canada
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Date Published
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2001-01
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Language
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English
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URL
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http://www.hec ...
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Copyright Holder
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François Colbert
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Le texte suivant provient d'un organisme qui n'est pas assujetti à la Loi sur les langues officielles et il est mis à la disposition du public dans la langue d'origine.
The following material originates with an organization not subject to the Official Languages Act and is available on this site in the language in which it was written.
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