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Home Research Themes Heritage & History Parks

Analysis of Potential Markets for the Parks Canada Product Lines

"An estimate on the size of the gift and souvenir markets in Canada."
  
    
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"This papers presents an estimate on the size of the gift and souvenir markets in Canada, and an analysis of the characteristics and potential behaviour of those segments of the Canadian population who are likely to be interested in buying Parks Canada branded souvenirs and gifts. Based on data from an Environics omnibus survey."

Posted Document SRA-195-e.pdf 239.62 KB
Creator(s) Fernando Mata and Dick Stanley
Source Location Canada
Publisher Department of Canadian Heritage, Strategic Research and Analysis
Date Published
1995-11-24
Language Bilingual
Copyright Holder Canadian Heritage

 

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ID: 1572 | Date Added: 2003-11-09 | Date Modified: 2006-04-11 Important Notices