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Studies & Reports 42 of 73
"In addition to a current profile of Heritage Tourism Enthusiasts, the TAMS survey has been modified to permit an assessment of the impacts of an aging population on market potential for this group. Using population projections for the U.S.A. obtained from the U.S. Census Bureau, TAMS data were “aged” twenty-five years into the future. Comparisons of the market size, composition, and travel behaviour of Americans in 2000 with estimates of the market profile in 2025 provide tourism planners and marketers with critical information about the products and services that may be required in the future to attract tourists from Canada’s largest foreign market. The final chapter of this report is devoted to the impacts of population changes on the U.S.A. Heritage Tourism Enthusiast market.
Additional reports, featuring profiles of other outdoor and cultural segments in the United States and Canada are available from the CTC. Topics include Soft Outdoor Adventure Enthusiasts, Visual Arts, and Performing Arts Enthusiasts, Wine and Culinary Enthusiasts, and Winter Outdoor Activity Participants."
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Creator(s)
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Canadian Tourism Commission
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Source Location
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Canada
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Publisher
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Canadian Tourism Commission
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Date Published
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2002-09
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Language
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Bilingual
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URL
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http://www.canadatourism ...
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Copyright Holder
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Canadian Tourism Commission
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These items have similar materials
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Photo: Canadian Tourism Commission
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Photo: Canadian Tourism Commission
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Research Themes 
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