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Research Themes
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Cultural Tourism
Canada’s Heritage Tourism Enthusiasts - A Special Analysis of the Travel Activities and Motivation Survey (TAMS)
"This report focuses on Heritage Tourism Enthusiasts -- Canadians who have taken leisure trips in Canada and exhibit a particular interest in heritage-oriented activities when they travel."
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Studies & Reports 43 of 73
"In addition to a current profile of Heritage Tourism Enthusiasts, the TAMS survey has been modified to permit an assessment of the impacts of an aging population on market potential for this
group. Using population projections for Canada obtained from Statistics Canada, TAMS data were “aged” twenty-five years into the future. Comparisons of the market size, composition, and travel behaviour of Canadians in 2000 with estimates of the market profile in 2026 provide tourism planners and marketers with critical information about the products and services that may be required in the future to attract tourists from Canada’s largest market – Canadians travelling in Canada. The final chapter of this report is devoted to the impacts of population changes on the domestic Heritage Tourism Enthusiast market."
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