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As tourist numbers continue to rise and interest in culture, both past and present, continues to grow, cultural tourism is in an excellent position for growth in the coming years. Accordingly, Canada presents great opportunities in terms of providing cultural and heritage experiences.
Indeed, the Travel Activities and Motivations Survey shows that 30% of all visitors to Canada take part in cultural activities during a trip.
According to the CTC, growth opportunities will be considerable during the next two decades, in part because cultural activities appeal more to Canada’s aging population.
More information can be found in Facts, Quotes and Statistics, June 2005, from the Tourism Policy Directorate, Department of Canadian Heritage.
Find below a selection of economic data, as well as a selection of interesting facts and studies concerning culture and tourism.
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Studies & Reports |
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"This report describes the characteristics and tourism activity preferences of Canada’s Festival Tourism Enthusiasts - Canadians who exhibit a particular interest in festivals when they travel."
Creator(s): Canadian Tourism Commission (CTC) | Date Published: 2003-10
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"This report describes the characteristics and tourism activity preferences of U.S.A. Festival Tourism Enthusiasts - Americans who exhibit a particular interest in festivals when they travel and who have exhibited a willingness to travel to Canada on a recent overnight trip. As such, they have taken leisure trips to Canada and, in many cases, to other destinations in the past couple of years."
Creator(s): Canadian Tourism Commission (CTC) | Date Published: 2003-10
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"This report describes the characteristics and tourism activity preferences of Canada’s Museum & Related Cultural Institution Tourism Enthusiasts - Canadians who exhibit a particular interest in museums and other related cultural institutions when they travel. As such, they have taken leisure trips in Canada and, in many cases, to other destinations in the past couple of years."
Creator(s): Canadian Tourism Commission (CTC) | Date Published: 2003-09
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"This report describes the characteristics and tourism activity preferences of Museum & RelatedCultural Institution Tourism Enthusiasts – American residents coming to Canada on overnight leisure trips who exhibit a particular interest in museums and other related cultural institutions when they travel. As such, they have taken leisure trips to Canada and, in many cases, to other destinations n the past couple of years."
Creator(s): Canadian Tourism Commission (CTC) | Date Published: 2003-09
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"This report focuses on Performing Arts Tourism Enthusiasts – Canadians who have taken leisure trips in Canada and exhibit a particular interest in cultural performances when they travel."
Creator(s): Canadian Tourism Commission (CTC) | Date Published: 2003
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"This report focuses on Performing Arts Tourism Enthusiasts – Americans who have taken leisure trips to Canada and exhibit a particular interest in cultural performances when they travel."
Creator(s): Canadian Tourism Commission (CTC) | Date Published: 2003
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"This report focuses on Visual Arts Tourism Enthusiasts – Canadians who have taken leisure trips in Canada and exhibit a particular interest in the visual arts when they travel."
Creator(s): Canadian Tourism Commission (CTC) | Date Published: 2003
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"This report focuses on Visual Arts Tourism Enthusiasts -- Americans who have taken leisure trips to Canada and exhibit a particular interest in the visual arts when they travel."
Creator(s): Canadian Tourism Commission (CTC) | Date Published: 2003
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Statistics |
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«Domaines culturels.»
Creator(s): Institut de la statistique du Québec | Date Published: 2005-09-07
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"Tourism Trends/Overall Canadian Tourism Statistics/National Identity/Tourism as a Vehicle for Culture and Heritage Sustainability/Aboriginal Tourism"
Creator(s): Tourism Policy Directorate | Date Published: 2005-06
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"Canadian museums have a growing presence on the internet. Although most museums feel the internet is a valuable tool to reach potential and actual visitors, not much is known in terms of what people are looking for from a museum’s web space."
Creator(s): Canadian Heritage Information Network | Date Published: 2005-02
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"American cultural travellers represent an especially lucrative market: nearly one-third spend over US$1,000 when they travel. By way of comparison, only 11% of all U.S. travellers spend this much."
Creator(s): Réseau de veille en tourisme | Date Published: 2004-12-06
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«Statistiques principales sur les musées soutenus par le ministère de la Culture et des Communications, Québec, 1996-1997 à 2001-2002.»
Creator(s): Institut de la statistique du Québec | Date Published: 2004-03
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"This report presents a profile of the live theatre, opera and ballet market in selected US states and cities at the end of 1999, as well as some estimates on how this market will change in 2025."
Creator(s): Ontario Ministry of Tourism & Recreation | Date Published: 2003-03
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"This report presents a profile of the live theatre market in the Toronto-Hamilton-Oshawa (THO) area at the end of 1999 and some estimates on how this market will change in 2026."
Creator(s): Ontario Ministry of Tourism | Date Published: 2002-12
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"This report presents a profile of the opera market in the Toronto-Hamilton-Oshawa (THO) area at the end of 1999 and some estimates on how this market will change in 2026."
Creator(s): Ontario Ministry of Tourism & Recreation | Date Published: 2002-11
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«Rapport d'enquête sur 32 festivals et événements culturels du Québec, 2000-2001.»
Creator(s): Institut de la statistique Québec | Date Published: 2002-05
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"Travellers who had taken at least one trip during the last two years and planned to take at least one trip during the next two years were asked which of 149 activities and which of 18 vacation experiences they had sought out or participated in over the past two years while travelling."
Creator(s): Lang Research Inc. | Date Published: 2002-04
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«Sur les 50,2 millions de visiteurs qui ont passé plus d’une journée en Ontario, 11,5 millions, soit 23 %, ont participé à des activités culturelles.»
Creator(s): Gouvernement de l’Ontario | Date Published: 2002
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Related Materials
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"This report focuses on Heritage Tourism Enthusiasts - Americans who have taken leisure trips in Canada and exhibit a particular interest in heritage-oriented activities when they travel."
Creator(s): Canadian Tourism Commission | Date Published: 2002-09
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"This report focuses on Heritage Tourism Enthusiasts -- Canadians who have taken leisure trips in Canada and exhibit a particular interest in heritage-oriented activities when they travel."
Creator(s): Canadian Tourism Commission | Date Published: 2002-08
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"At the request of the Department of Canadian Heritage (DCH), Research Resolutions & Consulting Ltd 1. examined the demographic, travel activity and attitudinal characteristics of Canadians who have recently taken leisure trips."
Creator(s): Canadian Heritage/Research Resolutions & Consulting Ltd. | Date Published: 2002
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"This paper highlights the new Canadian Tourism Satellite Accounts (CTSA) developed by Statistics Canada."
Creator(s): Conrad Barber-Dueck and Demi Kotsovos | Date Published: 2005-10
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Research Themes 
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