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Research Themes
Citizenship & Identity
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Practices that Work: Increasing Participation in the Arts
"While we observe continual growth in the production and exhibition of arts and culture, researchers at the Cultural Policy Center are studying whether there is corresponding and consistent public participation through marketing and promotional strategies"
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Projects & Programs 3 of 6
"And which strategies work best. A $340,000 grant from the New York -based Wallace Foundation supports a CPC research team now examining 58 arts and cultural organizations funded by $48 million in Wallace grants since 1999. Funding for the study, "Practices That Work: Increasing Participation in the Arts" is drawn from the foundation’s Leadership and Excellence in Audience Development (LEAD) and Leadership and Excellence in Arts Participation (LEAP). CPC is investigating the ability of these organizations to build, diversify, and maintain audiences as well as evaluating their entire connection and experience.
"This is a major opportunity for the Center to affect policy, particularly at the organizational level – where it matters," said D. Carroll Joynes, CPC executive director. "The result of this study, published as book of case studies will provide both foundations and arts organizations throughout the country with useful, detailed information demonstrating specific proven strategies. The strategies can then be adapted into making informed grants and strengthening the marketing positions of arts and cultural groups receiving the support. As is typical of CPC research teams, investigators converge from various disciplines and expertise in relevant academics and practices: Diane Grams, CPC Associate Director; Harris School Faculty Advisors Robert LaLonde and Colm O’Muircheartaigh; Betty Farrell, Associate Director, Master of Arts Program, University of Chicago; David Karraker, independent consultant; and Margaret Wyszomirski, Director of the Graduate Program in Arts Policy and Administration at the Ohio State University. The team is examining the issues from learned perspectives in psychology, organizational development, and social networks as well as cultural policy and arts administration. “This national study will go well beyond merely who is participating in the arts,” says Joynes. “The interdisciplinary approach means we’ll be able to understand the real breadth of the audiences and the sources of their motivation. This is the kind of useful information arts organizations need to develop and expand audiences for their work.” Joynes adds that the study, to be completed in fall, 2006 will be useful to academics, practitioners, philanthropists, and board members from foundations as well as arts and cultural organizations. Contact: Diane Grams, dmgrams@uchicago.edu, 773.834.5995" Le texte suivant provient d'un organisme qui n'est pas assujetti à la Loi sur les langues officielles et il est mis à la disposition du public dans la langue d'origine. The following material originates with an organization not subject to the Official Languages Act and is available on this site in the language in which it was written.
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