Study on mechanisms to promote the development and distribution of Canadian multimedia and other new media content and services executive summary

Studies & Reports 53 of 55

"In examining the new media industry, we were asked to bear in mind the following federal government economic/industrial and cultural objectives for new media: to encourage economic growth and efficiency, the creation of jobs, exports, and consumer accessibility to a wide range of new media content and services at competitive prices; to encourage investment and innovation, including research and development; to foster fair competition and an increased reliance on market forces, and to enhance the competitiveness, both internationally and domestically, of new media producers and distributors operating in Canada; to ensure that mechanisms, where necessary, are consistent with these objectives, interfere only as necessary with market forces; and are readily adaptable to scientific and technological change; to encourage development of content that is distinctively Canadian in character, utilizing Canadian creative resources and contributing to Canadian identity; to stimulate, in both English and French, the creation and accessibility of domestic content; to encourage development of content that reflects the multicultural origins of Canadians and Canada's aboriginal peoples; and to stimulate and sustain Canadian creative expression, and ensure access to a diverse range of Canadian content (relevant to Canadian of all ages, tastes and interests)."