The Holiday Card program is designed to help industry communicate directly with a targeted group of consumers. Since the launch in April 2005, the card program has seen tremendous growth. At the start of 2006 the number of registered card holders has grown to over 102,000 and is still growing!
How do you benefit?
The web based Travel Alberta Holiday Card program is FREE to all Alberta tourism businesses! The program includes:
On-line access to over 102,000 consumers from Alberta, BC, and SK who are actively looking for holiday options in Alberta on Travel Alberta's website.
Ability to customize your offer to target one of the four key buying groups (Accomplishers, Real Relaxers, Comfort Seekers and Urban Explorers).
Year-round availability providing flexibility to post offers when it is most beneficial to your business.
A variety of Travel Alberta marketing programs that drive consumers to the Holiday Card program including:
Monthly e-newsletters to card holders that promote the Holiday Card along with timely travel articles to keep card holders excited about travelling in Alberta.
A 2006 Travel Alberta campaign that will remind consumers how they can "Use Your Card' through billboard and newspaper advertising.
Web link to your business to facilitate closing the sale and to generate further awareness of all your product offerings.
Ability to generate an automated coupon for redemption / tracking purposes.
Option to receive the monthly industry e-newsletter for participants that includes tips on writing an offer, success stories and performance measures for the program.
How do consumers benefit?
Consumers obtain a free Holiday Card from Travel Alberta, register their card on our TravelAlberta.com website, and then have on-line access to value added offers from Alberta tourism attractions, accommodations, adventures, activities and events on a year-round basis. Because of questions we ask cardholders during the registration process, we know which of the four buying groups they prefer. This information enables us to show card holders at-a-glance, the holiday options that match their travel preferences. Card holders also receive the monthly e-newsletters with travel suggestions targeted to their interests. We know the e-newsletters are a popular feature as cardholders are opening their newsletters and clicking through to offers and travel articles.
Be sure your organization is involved - you don't want to miss this free, ongoing marketing opportunity. Below you'll find further details and criteria regarding creating a Holiday Card offer.
And be sure you are signed up to receive the monthly tourism industry Travel Alberta Holiday Card Update that includes tips on writing an offer, success stories and performance measures for the program. To sign up you need to opt in by updating your Travel Alberta industry account.
Find Out More About the Travel Alberta Holiday Card!
Holiday Card - Regular Offer: Criteria, Tips and Help
Please review the following criteria for completing the on-line form prior to posting a Travel Alberta Holiday Card offer. This page also contains tips and help and how to view your offer on-line. ...More
Understanding Our Four Segments - Key Buying Groups
The most effective way to maximize the results of a marketing program is to know what motivates your customers. Travel Alberta's research has identified four key buying groups that respond to different marketing messages. Learn more about these groups including detailed information about each segment in each of the three Western provinces. ...More
Last Minute Specials
The next evolution of the Travel Alberta Holiday Card program has arrived. This free web opportunity allows industry to feature Last Minute Specials to card holders.
This new feature has its own set of criteria and a special form for participating operators. This addition to the Holiday card program is sure to generate a lot of excitement. ...More
The Holiday Card program is designed to help industry communicate directly with a targeted group of consumers. Since the launch in April 2005, the card program has seen tremendous growth. At the start of 2006 the number of registered card holders has grown to over 102,000 and is still growing!