Travel Alberta's extensive consumer research program has isolated and described four distinct kinds of holiday-takers, each of which prefers a certain kind of holiday. This represents over 80% of all holiday takers in Western Canada (BC, AB, SK).

Each of the marketing segments has different ways of researching and planning their holidays. Their media habits differ, as does their use of the internet. Their travel budgets, holiday timing, and most importantly their motivation for taking holidays are unique.

The Industry Program Opportunities guide describes Travel Alberta In-Province's custom-tuned suite of media strategies for each of these groups, all designed to most cost-efficiently get industry sales messages to each group at the right time, using the right media, and conveying the right messages.

A copy of the Industry Program Opportunities Guide is available below for download; if you would like more information on a specific program please click on one of the links below.

Or, if you would like a guide mailed to you simply email Christopher.Smith@TravelAlberta.com with your name and address and we'll send one out.

• Travel Alberta Holiday Card Program
• Regional Consumer Shows
• Spring 1-2-3 Getaways
• Family Fun
• Summer Hot Holidays
• Fall 1-2-3 Getaways
• Winter Hot Holidays
• Paid Web Search Campaigns
• Search Engine Optimization
• Press Release and Content Syndication
• Email Notifications
• Travel Alberta This Week Exclusives
• Events Advertising

Source: Travel Alberta In-Province (November, 2007) & the web editors

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Program Opportunities Guide - 2008 (2.42 MB)