Travel Alberta provides a wealth of innovative marketing opportunities that help Alberta's tourism industry reach more potential visitors from numerous markets around the globe.

If you're new to Alberta's tourism industry - which currently employs 120,000 people - let this nifty checklist steer you in the most logical direction. And for those veterans to tourism, discover how to run a savvier tourism operation by starting with this newly crafted " must-do" list.

Under the banner of Marketing Opportunities you will also find how Travel Alberta promotes tourism internationally, within the province as well as through six tourism regions. Invaluable information on travel media initiatives, meetings/conventions/incentive travel, consumer trade shows, tour operator partnerships, educational resources, helpful workshops and cooperative buy-in programs targeted to your specific geographical needs are located here.

We've also included a " no-cost" marketing section and affordable third-party advertising and trade show opportunities, partnership programs with the Canadian Tourism Commission and promotional opportunities with our visitor information services.

Industry has the opportunity to leverage their investment with Travel Alberta programs. Please read the Leveraging Policy to see what is eligible.

If you are involved in the tourism industry take advantage of this section and discover more about a sector that left Alberta $5.4 billion richer in 2002.