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Tourism Research

Look here for current research and updates on Alberta's tourism industry from the Tourism Research branch of Alberta Tourism, Parks, Recreation and Culture. Find out more about the branch including a list of contacts. Have a question about tourism research? If you can't find the answer here, please e-mail sid.nieuwenhuis@gov.ab.ca.

We would like to facilitate the sharing of research. If you have research that your organization has conducted or contracted that you are willing to share with other industry members, please review our criteria and process for sharing.

View other research publications produced by Alberta Tourism, Parks, Recreation and Culture.

Check out the following research and statistics that can help your tourism business,
or click here if you are seeking information on the performance of Alberta's tourism industry.


Helpful Research Resources

Tourism Insights
View highlights of recent research reports and their marketing applications to Alberta's tourism industry. This monthly newsletter covers a variety of topics from market potential studies to agricultural tourism.

Tourism Issues Update
Keep current on external forces that could affect the tourism industry with this timely and informative monthly newsletter.
» Tourism Issues Update - briefing current to January 31, 2008

Market Profiles
Learn more about each of Alberta's primary tourism markets in these market profiles that highlight visitation/revenue statistics, economic conditions, travel trends/patterns with insights from overseas sales agents and industry members.
» Understanding Our Four Segments - Key Buying Groups
» Market Profiles - Europe - United Kingdom
» Market Profiles - Europe - Germany
» Market Profiles - Canada - Near-In
» Market Profiles - Canada - Alberta
» Market Profiles - Asia/Pacific - Taiwan
» Market Profiles - Asia/Pacific - Japan
» Market Profiles - Asia/Pacific - Australia
» Market Profiles - Americas - United States

Visitor Profiles
Understand the visitors who come to Alberta in these annual profiles by Tourism Destination Region (TDR) for 2004. If you would like previous years, visit http://www.alberta-canada.com/statpub/tourismStatistics/tdr.cfm or if you are interested in a specific region you can examine the five year data (1998-2002) in the TDR reports.
» Travel Activities and Motivation Survey (National Overview for Alberta)
» Visitor Profiles - 2004

Other Research & Articles
Scan this section regularly for information on new research reports and interesting articles.
» Travel Activities and Motivation Survey (National Overview for Alberta)
» Alberta's Tourism Industry has Strong Summer Season
» 2007 Travel Activities and Motivations Survey (TAMS)
» Survey of Alberta Operators Paints Optimistic Summer Outlook
» FutureWatch - MPI's annual study examining trends that impact the meetings industry and profession
» The Next Big Thing in Online Marketing
» Culinary Travel Survey Provides Insights on Food and Wine Travellers
» Canadian Badlands Fixed Roof Accommodation Study


Tourism Industry Performance

» Alberta Accommodation Statistics

Tourism Market Monitor
Keep a tab on Alberta's tourism industry with data on key indicators such as accommodations, historic sites, and restaurant receipts. Data is available for the past few years on http://www.alberta-canada.com/statpub/tourismStatistics/MarketMonitor.cfm.

Foreign Market Reports
Travel Alberta's General Sales Agents (GSAs) in foreign markets provide highlights of issues within their countries. Note: To view these reports you must be a registered member of Industry.TravelAlberta.com and a valid Alberta tourism operator or organization.
» Foreign Market Reports - November 2007
» Foreign Market Reports - October 2007
» Foreign Market Reports - September 2007

 

  • Find out about research and information on starting a tourism business.
  • Read about some of the key research and statistics in our Strategic Tourism Marketing Plan.