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Strategic Tourism Marketing Plan

Strategic Tourism Marketing Plan 2007-2010
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Alberta's Strategic Tourism Marketing Plan 2007-2010 provides a framework for Travel Alberta and the tourism industry in Alberta to increase the number of visitors to and within Alberta and tourism spending in the province.

View the plan online by following the links below or download a complete copy now. Contact info@travelalberta.com for a printed copy by mail.

Table of Contents:

  1. Overview
  2. Strategic Context
  3. Analysis
  4. Strategy & Markets
  5. Regional Markets
  6. Long-Haul Canada, U.S. And Mexico Markets
  7. Europe Markets
  8. Asia/Pacific Markets
  9. Marketing Activities
  10. Performance Measures
  11. Alberta's Tourism Marketing Framework
  12. Strategic Tourism Marketing Council