About Tourism BC
- Tourism British Columbia is recognized as a leader in tourism marketing and development, responsible for marketing the Super, Natural British Columbia® brand to the world.
- Since becoming a Crown corporation in June 1997, Tourism BC's mandate has been to promote development and growth in the tourism industry, to increase revenues and employment throughout British Columbia, and to increase the economic benefits for all British Columbians.
- Tourism BC works closely with British Columbia's tourism industry to promote and develop tourism throughout the province and to ensure the continued long-term growth and prosperity of BC's $9.8 billion industry.
- Tourism BC markets British Columbia as a preferred travel destination to consumers and the travel industry through a variety of joint marketing and promotional campaigns in countries around the world.
- Led by a 15-member Board with full management, financial and legal authority, Tourism BC is funded through a percentage of provincial hotel room tax and an annual grant.
- For more information about Tourism BC, visit www.tourismbc.com.
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