Sounding Boards - What are they?

Sounding boards are an integral part of the Nova Scotia Come to life initiative. They are made up of about a dozen people with connections to Nova Scotia, through family, education or business. These Nova Scotians and friends of Nova Scotia can provide feedback on Nova Scotia's brand initiative. They can support the province by establishing networks of individuals to reinforce positive images of Nova Scotia and influence decisions that will positively impact the province. Sounding boards are based in key cities in the U.S. and Canada.