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Mission, Vision and Values
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Mission
To be a customer focused, profitable retailer of beverage alcohol, dedicated to innovation, exemplary service, helpful product knowledge and social responsibility.
Vision
That our customers have the opportunity to discover, enjoy and share the evolving worlds of beverage alcohol.
Corporate Values
The BC Liquor Distribution Branch subscribes to six core values that we demonstrate in all our day-to-day activities with customers, business partners and fellow employees. They are:
| · | Exemplary Service
We take pride in the quality of our work. We strive for excellence in serving customers and co-workers. |
| · | Public Safety and Social Responsibility
We encourage and support the responsible use of beverage alcohol. |
| · | Integrity
We take responsibility and are fully accountable for our actions, decisions and behaviour. We are open, honest and fair. |
| · | Respect
We treat all individuals with fairness, dignity and respect. |
| · | Teamwork
We support one another to achieve corporate goals. |
| · | Innovation
We encourage all employees to find innovative and creative ways to improve our business. |
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