Marketing

First Steps of Marketing

Like financing, the process of marketing plays a key role in the success of your business. As your business grows and evolves, so will your marketing initiatives. As unique as your finger print, the process of marketing is a continuous cycle, individual to the nature of your business. Prepare yourself as your marketing objectives will change, daily, monthly or yearly. As an entrepreneur, it is your responsibility to identify your market's needs / desires, build your product or service around those needs / desires, and in turn, facilitate the ongoing process of promoting and innovating the product or service you offer.

The first and most important step when starting up your business is the market research stage. Follow the links below to learn more about Market Research:

Small Business BC – Marketing Research

http://www.smallbusinessbc.ca/bizstart-marketResearch.php

Strategis.ic.gc.ca – Canadian Database of Business and Consumers

http://www.strategis.gc.ca