Popular Business Topics

Thinking of Starting a Business? Are you ready?

Business Planning & Starting-Up

Financial Planning

Human Resources

Market Development

Marketing

Advertising Do's and Don'ts

This fact sheet describes the do's and don'ts of advertising.

Advertising Guidelines for Small Retailer Firms

This fact sheet offers guidelines to help you plan your advertising budget, select media, use cooperative advertising, and prepare the ad itself.

Critical Assessment Factors for New Products

This fact sheet provides a list of factors to consider if you are either inventing a new product or considering developing a new product to add to your existing product lines.

Developing New Accounts

This fact sheet presents a systematic approach to finding, getting and keeping customers whose sales volume produces profit for you.

Do You Know the Results of Your Advertising

This fact sheet gives pointers on planning ads and discusses several ways you can compare advertising and sales.

How to Have a Positive Image

This fact sheet offers a few pointers on how to have a positive image.

Invite Your Trade Show Prospects

This fact sheet lists ideas on how to invite your trade show prospects.

Making Presentations

This fact sheet offers a few tips that can aid you in making an effective presentation.

Marketing Checklist for Small Retailers

This factsheet is a marketing checklist for the owner-manager of a small retail business.

Marketing Plan Outline

This fact sheet provides a marketing plan outline which is designed to direct company activities towards the satisfaction of customer needs.

Measuring Sales Force Performance

This fact sheet discusses the development of benchmarks that will allow a sales representative's performance to be measured in numbers that are profit-oriented.

Online Small Business Workshop - OSBW

The Online Small Business Workshop (OSBW) is a Web-based workshop designed to provide you with techniques for developing your business idea, starting a new venture and improving your existing small business.

Plan Your Advertising Budget

This fact sheet describes various methods for intelligently establishing an advertising budget and suggests ways of applying budget amounts to get the effect you want.

Signs and Your Business

This fact sheet discusses signs, what they can do for your business, and how they can be used to your advantage. As well as a checklist for ordering a business sign.

Trade Shows

This fact sheet offers tips on exhibiting or buying at trade shows.

Understanding and Developing Your Sales Force

This fact sheet tells how you can train yourself and your employees to become creative sales people.

Ways to Promote Your Product or Service

This fact sheet describes brief examples of ways to promote your product or service from the various print and electronic media.

Product Development

Home-Based Business

General Management

Cooperatives