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About MLCC
General | This Site | People
Mission Statement
The mission of the MLCC is to regulate, distribute and sell beverage alcohol,
generating revenue for Manitobans within a framework of social responsibility,
customer service excellence, and business effectiveness and workplace quality.
Our Corporate Values
- Social Responsibility - promote responsible sale and consumption of beverage alcohol.
- Importance of People - foster a positive workplace by working together as a team toward our common goals.
- Integrity and Fairness - develop respectful and ethical relationships, where we are fully accountable for our actions, decisions and behaviours.
- Service Excellence - provide superior service to our customers, partners and co-workers.
- Change - embrace change and encourage our employees to be innovative and creative.
Strategic Initiatives
Five Key Theme Areas
The five key theme areas serve as a blueprint for incorporating our mission
statement into our day-to-day activities and represent our roadmap to success.
The five theme areas are:
- Financial- continue to be an important contributor to Manitoba's general revenue through the controlled sale of beverage alcohol.
- Social Responsibility - educate Manitobans on safe consumption and regulate the responsible service of beverage alcohol.
- Customer Service - deliver excellent service to our retail and commercial customers throughout the province.
- Business Effectiveness - move to industry best practices, working in partnership with suppliers and commercial customers.
- Workplace Quality - create a fair and equitable work environment that is challenging, diverse and inclusive.
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